Turn Instagram messages into booked work
Plenty of younger car owners would rather DM a shop than call it. They see your post about a brake job or a build, tap reply, and ask “can you look at my car?” If that message sits unread for hours, they’ve moved on. Instagram DM Automation answers instantly and turns the conversation into a booking.
It puts instant AI replies on your Instagram DMs and story replies, qualifying the job and capturing the details before your team even opens the app.
- Replies in seconds — every DM and story reply gets an instant, helpful response.
- Qualifies the job — brakes, oil, check-engine, diagnostic — it figures out what they need.
- Captures vehicle + contact — year/make/model, the symptom, and a name and number.
- Books without staff — offers a time and drops it on the bay calendar automatically.
Works while you’re under the hood
The agent runs on its own so your team stays focused on the bays, not the phone or the app.
- Answers common questions — services, hours, “do you work on my make” — right inside the DM.
- Collects everything needed to write the RO before the vehicle shows up.
- Hands off to a service advisor for anything that needs a human touch.
A story reply about a check-engine light — without vs with Instagram DM Automation
Follower replies to your story 'my check-engine light is on, can you help?' → nobody sees it until tomorrow → they've already googled another shop
Follower replies → AI answers instantly, qualifies the diagnostic, grabs the vehicle and number → books a check-engine diagnostic to your calendar that afternoon
One system across every channel
Instagram is just one inbox in a connected system. It shares the same trained engine as the AI Chatbot and works alongside Facebook Messenger Automation. Bookings flow through Appointment Automation, and every lead is tracked in your CRM & Workflow Automations.
Does it handle story replies too?
Yes. Both direct messages and replies to your stories get an instant AI response that can qualify and book.
Can it really book from a DM?
Yes. It captures the vehicle and concern, offers a time, and drops a confirmed appointment on your bay calendar.
What about questions it can't answer?
It captures the lead's details and hands off to a service advisor so nothing slips through.
Will it sound spammy?
No. It's trained to reply like a helpful shop, not a bot blasting links — natural, on-brand, and to the point.